FREEBIE - Building a Brand: A Checklist for Charities

Charity leaders, do you have all the components of a strong brand identity in place?

Your brand identity is more than just your logo, it is the sum total of how your organisation is perceived. It incorporates visual identity (of which a logo is part, along with things like colour and typography), verbal identity (things like your tone of voice) and foundational elements (things like your mission and brand story).

This free resource is a great way to start thinking about, or remind yourself of, what a great brand consists of and how it can be managed and maintained into the future. Is there anything on this checklist that your organisation is lacking?